JUPITER

From Foe to Friend: Building a New World of Finance

If you asked any youngster in India to visit a bank, their common reaction would be to run in the opposite direction. A source of fear and apathy, Jupiter was built to challenge this culture, and empower the youth with a friendlier, digital-first experience.

THE CHALLENGE

Create a strong need to shift from traditional banks to Jupiter, and build trust for a new financial product.

73%

Audience Engagement

10,000+

Active Consumers

From Foe to Friend:Building a New World of Finance

If you ask anyone born post the year 2000 to visit a bank, a common reaction would be them running in the opposite direction…ours too. Jupiter was built to challenge the old, stodgy banking culture, and empower the youth with a friendlier, digital-first experience.