PARSI DaiRY FARM

ANOTHER YEAR YOUNGER, NOT OLDER: REBRANDING A 107 YEAR OLD DAIRY BUSINESS

The thing about an institution is, when asked to change it, people (all in good conscience) waver — but not us. A 4th generation business, Parsi Dairy Farm was formerly a Marine Lines icon known for its disc-shaped kulfis, ghee, mithai, milk products and celebratory Sutarfeni.

THE CHALLENGE

Our challenge was clear, to create relevancy for a young and geographically broad audience, without compromising on the trust built over the last hundred years.

73%

Audience Engagement

10,000+

Active Consumers

ANOTHER YEAR YOUNGER, NOT OLDER: REBRANDING A 107 YEAR OLD DAIRY BUSINESS

The thing about an institution is, when asked to change it, people (all in good conscience) waver. But we understood the assignment.

If you asked anyone within a 20km radius about Parsi Dairy Farm, the stories would come pouring in — but move further away, or further down in age, and the excitement was sparse.

THE CHALLENGE

Our challenge was clear, to create relevancy for a young and geographically broad audience, without compromising on the trust built over the last hundred years.