NOTO ICE CREAMS AND DESSERTS

When Desserts Love You Back – Branding For Health, Through Deliciousness

NOTO, a start-up conjuring guilt-free indulgence, came to us with a vision… and a few concerns. Chief among them was bringing back joy to the ice cream category, while retaining the brand’s centre – health. A sweet paradox, if you will.   

We knew that deliciousness and goodness were two scoops on the same cone – a seeming contrast that to us held together a world of creative possibilities.

THE CHALLENGE

Flavour can seem elusive when health is at the fore. Our challenge was to evoke delight across a cohesive brand packaging system. We asked ourselves: how could calorie callouts be empowering, instead of worrying? Could health-speak be playful, instead cumbersome?

73%

Audience Engagement

10,000+

Active Consumers

When Desserts Love You Back – Branding For Health, Through Deliciousness

NOTO, a start-up conjuring guilt-free indulgence, came to us with a vision… and a few concerns. Chief among them was bringing back joy to the ice cream category, while retaining the brand’s centre – health. A sweet paradox, if you will.   

We knew that deliciousness and goodness were two scoops on the same cone – a seeming contrast that to us held together a world of creative possibilities.

THE CHALLENGE

Flavour can seem elusive when health is at the fore. Our challenge was to evoke delight across a cohesive brand packaging system. We asked ourselves: how could calorie callouts be empowering, instead of worrying? Could health-speak be playful, instead cumbersome?