Ace blend

The Blend Big Bang:
Branding a Seismic Shift in Indian Nutrition

When Ace Blend came to us, they had been a brand specializing in protein powders for a few years. They had the foresight of expanding into a diverse range of products that blended ancient wisdom with cutting-edge science. To tie their nutri-verse together, they needed strategy and branding, which ultimately became the ace in their sleeve.

THE CHALLENGE

The challenge then is the challenge today. The nutrition landscape and grocery aisles are cluttered with jargon-filled discussions and generic products with loud claims and busy design. We had to cut through the clutter and rise above the heap.

Our approach was a cohesive overhaul - we carved a niche for Ace Blend by reimagining packaging for a relatively new category for India, one that could speak and hold its own on a saturated shelf.

73%

Audience Engagement

10,000+

Active Consumers

The Blend Big Bang:
Branding a Seismic Shift in
Indian Nutrition

When Ace Blend came to us, they had been a brand specializing in protein powders for a few years. They had the foresight of expanding into a diverse range of products that blended ancient wisdom with cutting-edge science. To tie their nutri-verse together, they needed strategy and branding, which ultimately became the ace in their sleeve.

THE CHALLENGE

The challenge then is the challenge today. The nutrition landscape and grocery aisles are cluttered with jargon-filled discussions and generic products with loud claims and busy design. We had to cut through the clutter and rise above the heap.

Our approach was a cohesive overhaul - we carved a niche for Ace Blend by reimagining packaging for a relatively new category for India, one that could speak and hold its own on a saturated shelf.