Lisa Suwal and Siddhant Wangdi came to us with an extraordinary vision. They wanted to change the way Indians buy meat, poultry and seafood. Put off by cheap cuts and unethical rearing practices that ran rife through the country, they wanted to bring Meatigo, that had been putting high-quality meat on Indian tables since 2017, to a much larger audience.

The Indian meat market was mostly unorganised. Larger companies played in the chicken-only zone, while other seafood, fresh and cured meats could only be found at local markets.

Here the selection remained – at best, limited – at worst, suspect. A new generation of meat eaters had moved away from home and could no longer rely on the hygiene and expertise of the trusted family butcher and fishmonger.

The demand for expertly cut, hygienic, hormone and antibiotic-free meat had soared. Could Meatigo set a new standard for meat for a new generation?